You know those things that they call mash-ups – like when the curiously-attired Brazilian fiftysomething Wagner spent week after week shouting to the tune of ‘Love Shack’ and ‘She Bangs’ at the same time on X-Factor? Well the craze has apparently crossed over to rally PR.
Peugeot has issued some seriously interesting news and mashed it up with one of the most preposterous ‘quotes’ ever to grace a press release. The news is that hugely talented young Irishman, Craig Breen, will be driving very fast in a Peugeot 208 R5 on this year’s FIA European Rally Championship. The WRC’s 2012 champion in S2000 and 2011 FIA Academy winner is a major star in the making, and his eight rounds on the ERC will be spent developing the 208 R5 – no doubt with the accumulation of silverware also following in due course.
This news was twinned an alleged quote from Breen that was clearly written by a French PR person in their very best English. It’s endearingly awful. In fact they’ve become our new favourite PR person in the world. Here’s what they imagined Craig’s response to the Peugeot call-up to be:
“This is incredible and beyond my dreams. I am really excited to work with a manufacturer like Peugeot Sport, I think of it since I was a young boy. To arrive here in front of a nice season is a good position to be in. My objective is to show good speed and challenge for some victories on a regular basis. For the testing program, I will give the best I can to support the development of the 208 Type R5.”
As the ERC continues to make inroads into people’s affections this year, the addition of the likeable Breen and a bonkers PR team is another major plus. Meanwhile, here’s Wagner in what we at WRF sincerely hope is a preview of how the rest of Peugeot’s press releases will be put together this year…