First broadcaster then promoter, says Mateschitz

Mateschitz sounds off

Mateschitz sounds off

In a rare public pronouncement, Red Bull founder Dietrich Mateschitz has hinted at the way he sees the .

The FIA’s own magazine ‘Auto’ quotes the Austrian tycoon as saying: “Our decision to enter the World Rally Championship [as promoter], is based primarily on the interests of Red Bull Media House. [We will broadcast on] our own media, Servus TV or Red Bull TV, and secondly promote the rights globally.”

Mateschitz went on to say that he doesn’t care if the entries are supported by manufacturers or not – the quality of the show was his main concern. Quite right too.


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